RIGHTFUL

Transforming clinical-grade natural medicine into a trusted consumer brand

Transforming clinical-grade natural medicine into a trusted consumer brand
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The Situation

When Rightful approached us, they needed to create a new category of natural medicine that would bridge the gap between clinical effectiveness and holistic healing. They needed a brand that would stand out in the crowded wellness space while maintaining scientific credibility.

The Solution

We developed a comprehensive brand strategy and visual identity that positioned Rightful at the intersection of scientific rigor and natural healing. By focusing on their mission to empower people to be "healthy, beyond relief," we created a brand identity that speaks to both clinical expertise and holistic wellness. We also more than doubled their conversion rate and ROAS by redesigning their website to be more optimized for conversion and higher AOV.

How we helped

Brand Strategy
Messaging
Visual Identity
Packaging Design
Art Direction
Photography Direction
Website Design
CRO & Funnel Design

We developed a comprehensive brand identity that positioned Rightful as a trusted source of natural medicine and devoted to healing, backed by science and driven by empathy.

We used clean typography and ample clear space to communicate clinical precision, while incorporating organic shapes and vibrant accent colors to reflect the power of natural ingredients.

We designed a packaging system with a clear hierarchy and transparent ingredient information to build trust, while our touches of vibrant color create an optimistic, wellness-focused aesthetic.

We helped Rightful stand apart in the natural medicine category, expressing their unique position at the intersection of scientific rigor and holistic healing.

Through data-driven UX design, we built an e-commerce experience that guides visitors through purchases while building trust in Rightful's approach, doubling their CVR and ROAS.

We developed a distinctive photography style that brings Rightful's natural ingredients to life while maintaining a clinical aesthetic.

Bruce Friedman
CEO, RIGHTFUL

CASE STUDIES

We design brands that create momentum.
Lime
Empowering one of the fastest growing unicorns to scale globally
MIRACLE
Launching the world's freshest home linens brand
Bev
Designing the DTC home for Bev's zero sugar canned wine
Cann
Launching the DTC home for a new kind of social tonic

Interested in working together?

Let's talk!
hello@pwerhouse.com