Empowering one of the fastest growing unicorns to scale globally
The Situation
We started working with Lime in October 2017. At the time, they were a 4-month-old company named "LimeBike" driven by operations and BD. They were already growing quickly but they needed serious help scaling globally across all their channels.
The Solution
We worked with Lime very closely, embedding our leadership team as their Interim Head of Design for 6 months to help them scale their design execution from 5 to 150+ markets around the world. We helped them develop design templates for all their major customer touch points, streamline their internal design processes and manage their outsourced design contractors to help them scale to a $2B+ valuation.
How we helped
We helped LimeBike rebrand to Lime and develop brand guidelines for all major customer touch points to ensure a more cohesive experience for consumers.
We created a design system for Lime to roll out collateral to over 150+ territories worldwide.
In 6 months we worked on 532+ projects and generated 12K+ assets for Lime across marketing, brand, sales, safety, and product initiatives.
