NORTHBEAM

Supercharging marketing attribution through strategic brand and product design

Supercharging marketing attribution through strategic brand and product design
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The Situation

When Northbeam approached us, they had already established themselves as a leader in marketing attribution software. However, despite having a powerful product, they were facing challenges in effectively communicating their value proposition to potential customers and converting leads into sales.

The Solution

We executed a comprehensive transformation of the Northbeam brand that included three key components: refining their brand identity to better resonate with their target market, redesigning their product interface to enhance user experience, and developing a high-converting marketing website. This holistic approach has helped establish Northbeam as one of the fastest-growing companies in the marketing attribution space.

How we helped

Brand Development
UI / UX
Website Design
Mobile App Design
3D Motion Design
Marketing Asset Design

We developed a space-themed visual identity, positioning Northbeam at the frontier of marketing attribution while delivering an approachable and exciting user experience.

Our product design team reimagined Northbeam's interface to create a more intuitive and efficient user experience, streamlining complex features while maintaining functionality for power users.

We designed the marketing site to optimize performance and conversions while expressing Northbeam's powerful suite of tools clearly and concisely—making the UX feel fun and engaging.

Following our comprehensive redesign, Northbeam formed partnerships with industry leaders, including Meta, validating their position as a trusted leader in their field and the wider industry.

RAMON CASTILLON
COO, NORTHBEAM

CASE STUDIES

We design brands that create momentum.
Lime
Empowering one of the fastest growing unicorns to scale globally
MIRACLE
Launching the world's freshest home linens brand
Bev
Designing the DTC home for Bev's zero sugar canned wine
Cann
Launching the DTC home for a new kind of social tonic

Interested in working together?

Let's talk!
hello@pwerhouse.com